IQUII Retail is the innovation hub born to develop strategies and tools to support brand with the goal of creating successful Customer Experiences.CONTACT US
The consolidated experience alongside important players has allowed us to structure the new Innovation Hub, designed to study and enhance different areas of interest in the retail sector.
The dynamism of the market requires a constant attention to new habits, technologies and new service models.
Our approach is based on continuous data analysis, user experience and measurement of project effectiveness.
We adopt service design methodologies, design thinking and an agile approach to improve development and delivery.
Understand in depth the strategies of the main international retail brands and anticipate the industry trends with a focus on Marketing Mix levers.
Draw the relationship between the retail world and new technologies to study their impact on companies and consumers, enhancing physical and digital touchpoints.
Build experiences based on the “micro-moments” that the customer lives in his interaction with the brand in all phases of his life cycle, to develop correct strategies for Customer Relationship Management and Loyalty.
Collect preview data to produce exclusive reports/infographics on brands and companies with insight data driven to improve and open new business opportunities.
""The strategic partnership with IQUII Retail has made it possible to reorganize and enhance the information assets held by Original Marines, with benefits across the entire corporate value chain""READ THE CASE
"The collaboration with the IQUII’s Innovation Hub dedicated to retail has allowed us to start the evolutionary process with the transition from a multichannel to a omnichannel approach"READ THE CASE
"Full System Integration between eCommerce, Mobile app, CRM and Loyalty: thanks to IQUII Retail we can offer today a new shopping experience to our customers, with a completely user centered approach"READ THE CASE
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